The Click, Fost Plus' reward project on behavioural change and litter, is coming to an end. Three years after the first tests in the coastal municipality of De Haan, it is time to let the lessons from the project grow into new actions.
The Click was launched in 2021 with the aim of testing whether through rewards behavioural change can be created in the way we deal with waste and litter. An app was developed to save points for every piece of litter picked up or your own waste that ends up in the bin. The Click was built up through pilot projects: collaborations with cities and municipalities, companies, events, environmental organisations and others.
These pilot projects focused on four dimensions:
1. A digital component to activate people
2. Gamification and rewards
3. Building a community at different levels around litter issues
4. Collaboration with all kinds of actors in the field
The intention is to further develop these four dimensions as part of various new projects.
Users of the Click will be informed about the modalities of the phasing out in the coming period.
